About Us

Ashar Professional FZE – Institutional Textiles Middle East is the regional branch of ASHAR GROUP, established in 2011. With a strong presence in the Middle East, we are committed to delivering high-quality textile products that meet the unique demands of diverse industries, including hospitality, healthcare, education, corporate, and more.

As a Middle East branch, we understand the cultural nuances and specific requirements of businesses in the region. Our experienced team combines global expertise with local insights to provide tailored textile solutions that meet the preferences and needs of our Middle Eastern clients.

Product Portfolio

Hospitality Textiles: We offer a wide range of bed linens, towels, tablecloths, and decorative textiles designed to enhance the guest experience in hotels, resorts, and restaurants.

Healthcare Textiles: Our healthcare textiles include patient gowns, bed sheets, drapes, and other medical fabrics designed with hygiene, comfort, and durability in mind.

Education Textiles: From classroom seating to dormitory linens, we provide textiles that enhance the learning environment while contributing to comfort and aesthetics.

Corporate Textiles: Our corporate textile range adds professionalism and style to commercial spaces.

Custom Solutions: We collaborate with clients to create customized textile solutions that meet their specific requirements and branding needs.

We have established strong relationships with local suppliers, manufacturers, and partners to ensure a seamless supply chain and efficient delivery of our textile solutions. These partnerships also help us stay updated with the latest trends and developments in the Middle East’s institutional textiles market.

We prioritize building long-lasting relationships with our clients. Every project is unique, and our team works closely with clients to provide personalized solutions, whether it is creating a luxurious hotel environment or a functional healthcare setting.

Why Choose Ashar Professional Linens?

Local Understanding: Our branch has a deep understanding of the Middle Eastern market, allowing us to provide relevant and culturally sensitive textile solutions.

Global Standards: As part of a global company, we maintain high standards of quality, innovation, and performance.

Tailored Solutions: We take a personalized approach to meet the distinct needs and preferences of our Middle Eastern clients.

Efficient Supply Chain: Our local partnerships and network ensure efficient sourcing, manufacturing, and delivery of our textile products.

Commitment to Sustainability: We are committed to sustainable practices that align with the region’s growing emphasis on environmental responsibility.

Our Commitment

Ashar Professional Linens is your trusted partner in transforming institutional spaces across the region with exceptional textile solutions. From luxury hotels and healthcare facilities to educational institutions and corporate offices, we are dedicated to enhancing the aesthetics, comfort, and functionality of Middle Eastern spaces through the power of textiles.